Media relations

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.

David Ogilvy

SPN Ogilvy  has gained extensive experience in efficient cooperation with the media. Drawing on the resources at its disposal and its expertise, SPN Ogilvy can launch advertising campaigns of any scale and complexity. 

With regard to media communications, SPN Ogilvy offers the following expertise:

• Creating and providing coverage for newsmakers;
• Publicizing new product or service upon its introduction to the market (in low-budget projects), introduction of complex products; 
• Organizing and conducting media events;
• Building a pool of loyal reporters specializing in selected topics;
• Media monitoring (including clippings from print outlets);
• A regular (weekly or monthly) media analysis;
• Building media interest to comments made by official client company speakers, topics of possible editorials; 
• Training client company speakers for PR events; 
• Preparing recommendations for participation of client company's experts (as speakers) in specialized round-table discussions and industry conferences; 
• Promotion of the client company's top management:  
 - through personal meetings with target media; 
 - initiating comments in the target media; 
 - organizing interviews; 
 - putting company reps onto the media expert councils; 
• Organizing congratulation ads;
• Editorial coverage (as agreed upon with the media outlets – topics, article structure).