Kimberly-Clark. Corporate PR retainer since 2010

february 20 2011

Activities:
Corporate PR audit
Development of communication program for 2010-2011
Daily monitoring of Russian and international periodicals
Initiating publications about the company
Copywriting
PR support of the opening of a new K-C plant in Stupino (the Moscow region, 2 June 2010):
Opening ceremony with participation of the company’s top management (USA) and Russian government authorities;
Press conference and 3 exclusive interview sessions, including the one for Vedomosti, the leading Russian business daily;
Announcing PR campaign (Russian, Ukrainian and US media);
Follow-up.