Consumer marketing

Consumer Marketing practice focuses on communications coverage to assist brand introduction and promotion on the Russian market. The team within the practice can offer the following expertise: 

• Introduction of new FMCG programs and brands to the Russian market:
developing a creative platform for brand positioning; 
design of packaging, advertising products, promotional leaflets, booklets.

• Brand promotion:
raising consumer awareness of the programs and editorial coverage in the media;
organizing unique and traditional activities for the client;
organizing a package marketing communications program. 

• Re-branding: 
re-issue using all communications channels;
PR-support.

• Anti-crisis PR and prevention of problem situations:
situation monitoring and control;
identifying possible solutions and available alternatives;
centralization of communications and defining the circle of commentators; 
ensuring top management's involvement and search for an authoritative third party;
cooperation with the media at all stages of the problem resolution process. 

• Development and implementation of communications strategy: 
strategic and tactical communications consultancy;
development and implementation of communication strategies in accordance with the business strategy of the client company;
working with the media;
ensuring the involvement of VIP persons, opinion influencers and celebrities in the projects, talent relations;
working with industry experts and specialized associations.

• PR on-line:
event coverage and support in Internet outlets;
drawing attention to the corporate website or product/service (ads, articles posted on the most frequently-visited portals, on news lines, in Internet outlets);
organizing on-line conferences, briefings, interviews with a simultaneous broadcasting of off-line events, telebridges; 
organizing and conducting events in the Internet: competitions, draws, setting up virtual museums. 

• Assessing PR program efficiency.
 
Select Clients
British American Tobacco Russia
Loyalty Partners Vostok (MALINA points-earning program)
Baltika Brewery
Swatch Group
Beeline
Gillette
Braun
LG
Nokia