RUS  ENG   SPN Ogilvy Ukraine
Search
SPN Ogilvy > Who we are > Organizational Structure > Marketing Communications

Marketing Communications

A 360 degree brand stewardship is the basis of Ogilvy PR Worldwide's business philosophy, which implies daily work on understanding and assembling brands for our clients, and full understanding of their significance for those people who buy or use these brands.  Before anything else, Marketing Communications practice is a factory generating ideas for successful trademarks promotion and professionals who implement these ideas.

The main expertise within the practice relates to: 

- Developing package advertising campaigns;
- Branding, creating and introduction of new trademarks for the В2В and В2С segments;
- Developing ATL, BTL and TTL strategies and "turn-key" tactics; 
- "Full-cycle" creative solutions in advertising: TV commercials, radio ads, print ads, POS materials, naming, slogan writing, customized creative solutions;
- Subscriber advertising services for trademarks; 
- Media planning;
- Media Placement. 
  


 

  © 1995—2012, SPN Ogilvy Public Relations